AI for home services
More leads coming in. The office work off your back.
A custom AI system built on your prices, your process, and your voice — it mines your sales calls for the ad angles that bring in more leads, writes estimates same-day, and follows up until the job closes. You approve everything. You own all of it.
We take on a limited number of builds at a time.
It helps you get more leads.
More leads come from better ads — and better ads come from knowing exactly what homeowners care about. That knowledge is already flowing through your business every day, on your phone lines. Homeowners tell you what they’re afraid of, what the last contractor botched, and what would have made them say yes on the spot. Then the call ends, and it’s gone.
It doesn’t just write. It listens. Set up on your recorded calls, under your rules, the system reviews every conversation and hands you the marketing: ad angles built on real objections, offers crafted around what callers said would move them, page copy in the customer’s own words. Ads that sound like the homeowner’s inner monologue beat ads built on guesswork — and every month of calls sharpens them.
Read: your sales calls are a focus group you’re not listening to →
You can price a job from the driveway and run three crews without breaking stride. But every estimate still has to be written up, every no-show followed up, every review answered — and it only sounds right when it comes from you.
So it waits for the evening. The estimate goes out a day late and the homeowner books whoever answered first. The five-star review sits without a reply. The price increase you know you need keeps not getting announced.
In home services, the first sharp answer usually wins the job.
What comes off your plate.
- The estimate write-up — same day, in your format, at your prices
- The follow-up after every estimate that didn’t close on the spot
- Review responses that sound like the owner, not a template
- Maintenance reminders and seasonal outreach that actually go out
- The financing explanation you give at every kitchen table
- Change orders and scope letters that keep jobs profitable
- Late-payment reminders that stay firm and keep the relationship
- The price increase written once and rolled out everywhere
- The ad angles and offers hiding in your recorded sales calls
Here’s what a Tuesday looks like. You leave a voice memo in the truck: measurements, what you saw, what the homeowner said about financing. By your next appointment, the estimate is drafted — your format, your prices, your payment terms. You check the numbers and hit send.
That’s the shape of everything it does: you talk, it writes, you approve.
It never invents a price.
Your price book, your margins, your service area, what you will and won’t take on — loaded as written rules the system cannot break. If it doesn’t know, it asks. It doesn’t guess.
That standard comes from fifteen years in federally regulated industries, where a wrong answer is a liability — not a typo. Read why rules come first.
Questions home service owners ask.
Can it price jobs?
It drafts estimates from your price book and your rules — it never invents a price. You check the numbers and approve before anything goes out.
My team aren’t writers. Does that matter?
That’s the point. The system carries the writing; your team carries the work. If they can leave a voice memo and read a draft, they can use it.
We’re seasonal. Is it worth it year-round?
The system works the season you’re in — estimate volume in the rush, reactivation and maintenance outreach in the slow months.
Do I need to be technical?
No. It’s built for you, in your cloud, tested against your real work, and launched only when it holds up. You talk, you review, you approve.
Get the office work off the owner.
On the call, we’ll map what comes off your plate in month one — usually the estimate-and-follow-up cycle — and what the system takes on by month six. Then you decide.
We take on a limited number of builds at a time.